Home
·Media
·Barcelona City Council Brand Identity Stone Pavement Graphic

Overhead view of white stenciled Catalan text and a moon icon painted on a gray stone paved street surface.

Brand Identity 2019

Associated creatives

Description

An overhead capture of a brand identity execution by Forma for the Barcelona City Council. White stenciled typography and a stylized moon icon are painted directly onto a dark gray granite cobblestone pavement surface. The flat framing highlights the urban graphic intervention as part of a public messaging project. The composition is structured evenly from a top-down perspective, emphasizing texture contrasts between the rough stone and clean painted graphics.

Style

Commercial, Square, Clean, Geometric

Techniques

Spray paint / graffiti

Color

Pure White (30%)

Slate (70%)

Background

Road

Context

Advertising Campaign