Brand Identity 2019

Description

This image presents a high-angle view of feet walking across a grey stone paved surface embedded with graphic design elements. White stenciled lettering and ear icons are printed directly onto the stone tiles as part of the brand identity project for Barcelona City Council. The composition captures motion with blurred footwear stepping over the typographic elements. Natural daylight illuminates the textured stone flooring.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Color

Background

Road

Context

Advertising Campaign