ProjectBrand Identity

Barcelona City Council Brand Identity 2019
Associated creatives
Tags
Description
This image captures an urban street scene in daylight as part of the brand identity project for Barcelona City Council, created by Forma. A man walks across a stone paved square past a historic brick building covered in colorful graffiti and street tags. A white warning sign labeled Atencio Skater is mounted on a metal pole near the corner of the wall. In the background, additional pedestrians walk past a doorway and parked bicycles under bright natural sunlight that casts sharp shadows on the ground.
Style
Documentary, Horizontal, Earthy, Grainy
Techniques
Natural light
Color
Camel (50%)
Jet Black (30%)
Pure White (20%)
Background
Street
Context
Advertising Campaign