Brand Identity 2019

Description

This brand identity project for the Barcelona City Council features a white and red instructional skater warning sign mounted on a textured stone building wall. Positioned directly beneath a traditional ceramic street name plaque reading Carrer de Joaquin Costa, the metal sign displays bold typography and graphic icons warning skaters. The composition is captured in daylight with natural illumination, emphasizing the urban municipal design intervention against classical architecture.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Typography, Natural light

Color

Background

Residential Building

Context

Advertising Campaign