ProjectBrand Identity

Barcelona City Council Brand Identity 2019
Associated creatives
Tags
Description
This outdoor image displays brand identity signage created by Barcelona City Council featuring two mounted street signs. At the top is a round blue traffic sign with a white left-turn arrow and various small stickers affixed to its surface. Directly below it is a rectangular white sign with prominent red text reading Atencio Skater alongside several instructional pictograms and Catalan text. The background reveals an urban environment with a textured building wall, graffiti, and a tall palm tree trunk on the left side. Natural daylight illuminates the scene evenly, highlighting the graphic design details of the municipal signage.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Cobalt (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign