Australian Ethical Brand Identity 2021

Description

An outdoor billboard for Australian Ethical is mounted on the stone pillar of an urban overpass above a city street. The advertisement features a rectangular layout divided into three sections: a photograph on the left showing a bee collecting pollen from a yellow flower, a central red panel with bold serif text reading Australias fastest growing super fund, and right-hand panels displaying the company logo and monogram. Natural light illuminates the street level below while shadows from the bridge structure cast across the lower section of the display.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Investment & Wealth

Color

Background

Street

Context

Out of Home (OOH)