Australian Ethical Brand Identity 2021

Description

An outdoor billboard for Australian Ethical is mounted on the stone pillar of an urban overpass above a city street. The advertisement features a rectangular layout divided into three sections: a photograph on the left showing a bee collecting pollen from a yellow flower, a central red panel with bold serif text reading Australias fastest growing super fund, and right-hand panels displaying the company logo and monogram. Natural light illuminates the street level below while shadows from the bridge structure cast across the lower section of the display.