Australian Ethical Brand Identity 2021

Description

This brand identity project for Australian Ethical features a composition split between a vibrant yellow panel on the left displaying black serif typography that reads The difference you want to make and a right-hand photographic panel. The right side shows a light blue reusable water bottle with minimalist line art illustrations standing upright on a bed of dry pine needles and fallen leaves outdoors. Natural light casts sharp shadows across the textured ground and the base of a tree trunk behind the bottle. The graphic layout creates a striking contrast between clean digital typography and tactile outdoor elements.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Industries

Public Awareness

Color

Background

Woodland

Context

Advertising Campaign