Australian Ethical Brand Identity 2021

Description

This flat lay design showcases brand identity collateral for Australian Ethical, arranged neatly on a dark textured background. The composition includes a prominent chartreuse yellow container, a teal cylindrical canister featuring the text Good keeps growing, a beige fabric-bound notebook with a red pencil resting diagonally across it, and a white pouch labeled Fairtrade and ethically sourced beans. Additional elements include a round container lid with monogram typography and small embroidered patches depicting a rainbow and an eye motif. The clean, top-down perspective highlights typography and cohesive corporate styling.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Wood Texture

Context

Advertising Campaign, E-commerce / Product