Australian Ethical: Brand Identity

Nov 2021

Australian Ethical’s brand identity, developed by Accompany, redefines the visual language of the investment and wealth sector. The project centres on a minimalist aesthetic that bridges the gap between clean corporate structure and organic, textured illustration. Through a cohesive system of typography and a distinct, earth-toned palette, the brand identity balances digital precision with natural elements. The collateral spans a wide array of touchpoints, from minimalist stationery and publication covers to large-scale architectural murals. The visual system integrates vector-based graphic design with playful, animated illustrations, often contrasting sharp, bold sans-serif text against warm, natural imagery. By incorporating tactile motifs such as foliage and wildlife alongside structured data, the work creates an accessible and cohesive narrative across both static print media and digital platforms.

Horizontal, Commercial, Clean, Minimalist

Typography