Australian Ethical

Nov 2021

Australian Ethical’s comprehensive brand identity overhaul, executed by Accompany, anchors the investment firm’s identity in a vibrant, tactile visual language. The project spans a wide array of touchpoints, from minimalist corporate stationery and digital interfaces to large-scale outdoor signage and mural installations. Central to the design is a clean, typography-led approach that balances bold serif headings with playful, earth-toned graphic illustrations. The execution leans into a commercial aesthetic, utilizing vector-based icons and naturalistic photography to communicate the brand's position in the Finance sector. Artistic animations and motion assets further extend the identity, integrating organic textures and warm gradients to create a cohesive, modern visual system across both print and digital media.

Horizontal, Commercial, Clean, Minimalist

Typography

Investment & Wealth