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BrandASOS
ProjectAsos Summer 26 Face & Body
Woman wearing tortoise sunglasses and zinc cream on her nose smiling while holding a blue ASOS branded ice pop.

ASOS Asos Summer 26 Face & Body 2026

Associated creatives

Jonathan Baron
Jonathan BaronPhotographer
Paolo Princi
Paolo PrinciCreative Director
Tomi Roppongi
Tomi RoppongiHair Stylist
Ariel Yeh
Ariel YehMakeup Artist

Tags

woman with blue popsiclewoman with ice popblue popsicleblue ice lollyice poptortoiseshell sunglassestortoise sunglassessunglasses with blue lensessunscreen on nosewhite zinc cream

Description

A close-up beauty and lifestyle portrait created for the ASOS Summer 26 Face & Body campaign, photographed by Jonathan Baron with creative direction by Paolo Princi. A smiling woman poses with a dab of white sunscreen cream across the bridge of her nose while holding a light blue popsicle embossed with the ASOS logo close to her lips. She wears oversized tortoiseshell aviator sunglasses with tinted blue lenses, small silver hoop earrings, and subtle blue eyeshadow styled by makeup artist Ariel Yeh and hair stylist Tomi Roppongi. The image is captured under direct, bright hard sunlight casting crisp shadows against a plain white background.

Style

Vertical, Commercial, playful, Clean

Techniques

Hard Light

Industries

High Street Fashion

Color

Sky Blue (40%)
Off-Black (40%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign