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BrandASOS
ProjectAsos Summer 26 Face & Body
Woman wearing blue tinted sunglasses on head holding a mascara wand and silver cosmetic tube against a white backdrop.

ASOS Asos Summer 26 Face & Body 2026

Associated creatives

Jonathan Baron
Jonathan BaronPhotographer
Paolo Princi
Paolo PrinciCreative Director
Tomi Roppongi
Tomi RoppongiHair Stylist
Ariel Yeh
Ariel YehMakeup Artist

Tags

woman holding mascarawoman holding makeupblue tinted sunglassestinted sunglassesmascara wandsilver cosmetic tubebeauty portrait

Description

A close-up beauty portrait created for the ASOS Summer 26 Face & Body campaign, photographed by Jonathan Baron with creative direction by Paolo Princi. The model poses with her chin supported by her hands, holding a silver makeup tube in one hand and a mascara wand in the other. Rectangular blue-tinted wireframe sunglasses rest atop her dark parted hair, styled by Tomi Roppongi, complemented by fresh, radiant skin and neutral makeup by Ariel Yeh. The shot is captured under clean, direct lighting against an off-white seamless studio backdrop.

Style

Vertical, Commercial, Clean

Techniques

Hard Light

Industries

Cosmetics

Color

Off-Black (50%)
Silver (metallic) (30%)
Sky Blue (20%)

Background

White Seamless

Context

Advertising Campaign