Logo
  • Home
  • ·Media
  • ·ASOS Summer 26 Face & Body Ouai Beauty Campaign
BrandASOS
ProjectAsos Summer 26 Face & Body
Model holding a pink OUAI hair repair balm bottle next to her face against a light blue tiled grid background.

ASOS Asos Summer 26 Face & Body 2026

Associated creatives

Jonathan Baron
Jonathan BaronPhotographer
Paolo Princi
Paolo PrinciCreative Director
Tomi Roppongi
Tomi RoppongiHair Stylist
Ariel Yeh
Ariel YehMakeup Artist

Tags

woman holding beauty productwoman holding bottlebeauty portraitpink cosmetic bottlepink bottleouai hair balmouai bottle

Description

Beauty campaign portrait for ASOS Summer 26 Face & Body, photographed by Jonathan Baron with creative direction by Paolo Princi. The model holds a pink OUAI hair repair balm to her cheek with an animated expression against a light blue grid background. Hair styling by Tomi Roppongi and makeup by Ariel Yeh.

Style

Vertical, Commercial, playful, Clean

Techniques

Hard Light

Industries

Haircare

Color

Off-Black (50%)
Blush (30%)

Background

Geometric Pattern

Context

Advertising Campaign