Logo
  • Home
  • ·Media
  • ·ASOS Summer 26 Face & Body Campaign by Jonathan Baron
BrandASOS
ProjectAsos Summer 26 Face & Body
Model wearing dark sunglasses and a light blue bikini top holding a white sunscreen tube against a white background.

ASOS Asos Summer 26 Face & Body 2026

Associated creatives

Jonathan Baron
Jonathan BaronPhotographer
Paolo Princi
Paolo PrinciCreative Director
Tomi Roppongi
Tomi RoppongiHair Stylist
Ariel Yeh
Ariel YehMakeup Artist

Tags

woman holding sunscreen tubewoman holding skincare productmodel in blue bikiniblue bikini toppowder blue bikinibikini topoversized sunglassesdark aviator sunglassessunscreen on nosewhite cosmetic tubesunscreen tube

Description

Photographed by Jonathan Baron with creative direction by Paolo Princi for the ASOS Summer 26 Face & Body campaign, this beauty and swimwear portrait features a model posed against a plain white backdrop. She wears oversized dark aviator sunglasses with a dab of white sun cream across the bridge of her nose, paired with a light blue halter bikini top and gold hoop earrings. She holds a white squeeze tube product angled toward the camera, illuminated by crisp, directional hard light casting a defined shadow behind her.

Style

Vertical, Commercial, Clean

Techniques

Hard Light

Industries

Skincare

Color

Powder Blue (30%)
Jet Black (40%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign