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  • ·ASOS Summer 26 Face & Body Campaign by Jonathan Baron
BrandASOS
ProjectAsos Summer 26 Face & Body
Close-up of a smiling woman with pastel blue eyeshadow and large polished silver teardrop earrings against a white backdrop.

ASOS Asos Summer 26 Face & Body 2026

Associated creatives

Jonathan Baron
Jonathan BaronPhotographer
Paolo Princi
Paolo PrinciCreative Director
Tomi Roppongi
Tomi RoppongiHair Stylist
Ariel Yeh
Ariel YehMakeup Artist

Tags

woman smiling with eyes closedwoman smilingsmiling womanblue eyeshadowpastel blue eyeshadoweyeshadow makeupsilver teardrop earringssilver statement earringsteardrop earringssilver earrings

Description

A close-up beauty portrait captures a woman squinting and laughing with an open-mouthed smile, showcasing vibrant pastel blue eyeshadow swept across her eyelids. She wears oversized, reflective silver teardrop-shaped drop earrings and a pale blue camisole strap. Her dark brown hair is styled straight and brushed back behind her ears. Directed by Paolo Princi with photography by Jonathan Baron, makeup by Ariel Yeh, and hair by Tomi Roppongi, the shot uses direct, high-contrast lighting against a subtly textured white backdrop for the ASOS Summer 26 Face & Body campaign.

Style

Vertical, Commercial, playful, Clean

Techniques

Hard Light

Industries

Cosmetics

Color

Espresso (50%)
Silver (metallic) (30%)
Powder Blue (20%)

Background

Textured Backdrop

Context

Advertising Campaign