BrandASOS
ProjectAsos Summer 26 Face & Body

ASOS Asos Summer 26 Face & Body 2026
Associated creatives
Tags
Description
A top-down still life composition for ASOS Summer 26 Face & Body photographed by Jonathan Baron with creative direction by Paolo Princi. A white tube of hydrating cream with a teal cap is nestled securely under the strap of a translucent sky-blue jelly flip-flop. The objects rest upon a textured pale surface illuminated by bright, directional hard lighting casting sharp diagonal shadows.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Hard Light
Industries
Skincare
Color
Sky Blue (50%)
Pure White (40%)
Background
Textured Backdrop
Context
Advertising Campaign