BrandASOS
ProjectAsos Summer 26 Face & Body

ASOS Asos Summer 26 Face & Body 2026
Associated creatives
Tags
Description
A close-up studio shot for the ASOS Summer 26 Face & Body campaign photographed by Jonathan Baron with creative direction by Paolo Princi. A hand with glossy manicured nails holds a pink bottle of Biodance Collagen Peptide Jelly Serum Mist while pinching the wooden stick of a light blue frozen ice pop embossed with the ASOS logo. The composition is set against a clean white backdrop with direct, hard light casting defined shadows.
Style
Vertical, Commercial, playful, Clean, Minimalist
Techniques
Hard Light
Industries
Skincare
Color
Bubblegum (40%)
Sky Blue (30%)
Background
White Seamless
Context
Advertising Campaign