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Hand holding a pink Biodance serum mist bottle and a pastel blue ASOS popsicle against a bright white backdrop.

ASOS Asos Summer 26 Face & Body 2026

About

A close-up studio shot for the ASOS Summer 26 Face & Body campaign photographed by Jonathan Baron with creative direction by Paolo Princi. A hand with glossy manicured nails holds a pink bottle of Biodance Collagen Peptide Jelly Serum Mist while pinching the wooden stick of a light blue frozen ice pop embossed with the ASOS logo. The composition is set against a clean white backdrop with direct, hard light casting defined shadows.

Brand

ASOS

Project

ASOS Asos Summer 26 Face & Body 2026

Keywords

pink skincare bottleskincare bottleserum bottleblue popsicleblue ice pophand holding skincare bottlehand holding popsiclebiodance serum

Credits

Jonathan Baron
Photographer
Paolo Princi
Creative Director
Tomi Roppongi
Hair Stylist
Ariel Yeh
Makeup Artist

Styles

VerticalCommercialPlayfulCleanMinimalist

Techniques

Hard Light

Industries

Skincare

Background

White Seamless

Context

Advertising Campaign