BrandAnthropologie
ProjectFall 2024 Ad Campaign

Anthropologie Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Yulia Gorbachenko for Anthropologie's Fall 2024 ad campaign in New York City, this image features a woman browsing produce at an outdoor market stall. She wears a plum-colored ribbed top and a peach-colored gathered skirt with a thick brown belt, holding a piece of fruit in one hand and a clear plastic shopping bag filled with fruit in the other. The scene is shot outdoors under a green canopy, with displays of fresh fruit and vegetables lining the shelves in the background. The natural lighting and candid composition create an authentic, lifestyle-driven atmosphere characteristic of the brand's seasonal storytelling.
Style
Editorial, Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
Designer Fashion
Color
Plum (40%)
Terracotta (60%)
Background
Market
Context
Advertising Campaign