ProjectFall 2024 Ad Campaign

Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Captured for Anthropologie's Fall 2024 ad campaign in New York City, this monochromatic image features a model styled with a patterned headscarf, a white t-shirt, and a dark skirt. The outdoor urban setting includes parked cars and street elements in the background, adding candid realism to the composition. The photograph is shot in a classic documentary style with natural contrast and film grain. The campaign was photographed by Yulia Gorbachenko with marketing direction by Elizabeth Preis.
Style
Documentary, Vertical, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (60%)
Pure White (40%)
Background
Street
Context
Advertising Campaign