Anthropologie
Featured Anthropologie projects
This week's top Anthropologie projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Anthropologie · Noemi Hewa for Anthropologie
Anthropologie masterfully leans into the intersection of intimacy and sophistication in this latest lingerie and underwear fashion campaign featuring Noemi Hewa. Through the lens of photographer Marie Schmidt, the project captures a series of sun-drenched, lifestyle-driven portraits that elevate everyday loungewear into a refined editorial statement. The imagery utilizes soft light to accentuate the tactile beauty of intricate lace and delicate satin, creating a visual narrative that feels both grounded and aspirational. By grounding the subject in warm, earth-toned domestic settings—ranging from rustic kitchen interiors to soft-focus bedroom corners—the campaign achieves a cinematic quality that feels inherently authentic. Makeup artist Tina Hoffmann contributes to the polished aesthetic, ensuring a sun-kissed glow that harmonizes with the natural, light-filled atmosphere of the shoot. Whether rendered in a high-contrast black and white or a warm, minimalist palette, the composition consistently prioritizes the texture of the garments and the relaxed confidence of the subject. The result is a cohesive aesthetic that leverages high-end editorial minimalism, proving that even the most delicate pieces possess a timeless strength when framed with intentional, cinematic focus. This project stands as a testament to the power of natural lighting and artful composition in modern fashion marketing, seamlessly blending lifestyle intimacy with commercial appeal to showcase the collection in its most alluring, wearable light.
Project Anthropologie · Anthropologie Weddings 2026 Lookbook
The Anthropologie Weddings 2026 Lookbook redefines the modern bridal narrative by shifting focus from traditional, high-gloss settings to an authentic, pastoral landscape that feels both grounded and ethereal. Captured through the lens of photographer Graham Dunn, the campaign leans into a rustic, Western-inspired aesthetic, utilizing natural light to highlight the intricate lace details and tiered silhouettes of the collection. With model Valerie Pasker at the center of the story, the imagery masterfully balances bridal elegance with the rugged textures of rural environments, featuring everything from vintage truck motifs to open, mountainous meadows. The creative execution emphasizes a cinematic, editorial quality, often employing 35mm film and analogue techniques to evoke a nostalgic, soft-focus warmth. This project effectively bridges the gap between luxury fashion houses and a grounded, lifestyle-driven sensibility, proving that bridal wear can remain sophisticated while embracing the untamed charm of the outdoors. The lookbook feels less like a catalog and more like a curated study in texture, where weathered barns and sprawling green pastures serve as the ultimate backdrop for delicate florals and sheer veils. By prioritizing a serene, organic atmosphere over artificial studio polish, the brand successfully positions its 2026 offerings for the bride who favors effortless romance and a deep connection to her natural surroundings.
Project Anthropologie · Summer Said So Campaign S/S 2026
The Anthropologie Summer Said So Campaign S/S 2026 captures the quintessential spirit of Mediterranean leisure, perfectly blending aspirational escapism with a tactile, lived-in aesthetic. Under the creative vision of art director Morgan Taylor and captured through the lens of photographer Tom Schirmacher, the campaign leans into a nostalgic, postcard-inspired visual language that celebrates the art of slow living. Through a series of carefully composed lifestyle shots, the project transports viewers to sun-drenched Italian coastal towns, where models Amrit and Quinn Mora embody a sense of effortless joy. The imagery makes masterful use of natural light to accentuate the warmth of stucco walls and the vibrancy of seasonal palettes, moving seamlessly from color-saturated editorial frames to intimate, high-contrast black-and-white snapshots. Every detail, from the delicate lace headscarves styled by Mari Ohashi to the precise, glowing complexions curated by makeup artist Ciara O'Shea, contributes to an atmosphere of refined comfort. By framing selected shots with decorative, scalloped stamp borders, the campaign effectively leans into its commercial mandate, turning fashion into a travel-ready memory. This project is a masterclass in fashion storytelling, where the interplay of texture, architecture, and candid social interaction creates a cohesive, highly engaging narrative that positions the Anthropologie collection as the ultimate companion for the sun-drenched days of summer.
Project Anthropologie · Cape Town
Anthropologie transports the viewer to the sun-drenched shores of South Africa in this evocative lifestyle campaign. Shot on location in Cape Town, the project serves as a masterclass in atmospheric visual storytelling, blending raw, rugged coastal landscapes with the brand's signature relaxed aesthetic. Creative director Morgan Taylor orchestrates a cohesive narrative that leans into an ethereal, travel-inspired mood, brought to life through the lens of photographer Tom Schirmacher. The editorial approach relies heavily on the authentic quality of analogue film, utilizing 35mm film grain and natural light to capture the interplay of shadow and texture. Model Mahalia Celeste Henderson anchors the series, moving seamlessly between contemplative portraits and candid beach scenes that emphasize a sense of quiet movement. Complementing the aesthetic, hair stylist Mari Ohashi and makeup artist Ciara O'Shea maintain a minimalist, windswept look that heightens the raw, organic beauty of the surroundings. Techniques such as high-key lighting during golden hour and the dramatic use of low-key chiaroscuro in black-and-white portraiture create a sophisticated rhythm, alternating between expansive cinematic vistas and intimate, tactile close-ups. By weaving together the jagged textures of coastal rock, patterned crochet garments, and the vast, misty horizon, the campaign positions the brand not just as a retailer, but as a curator of a sun-soaked, adventurous lifestyle.
Project Anthropologie · Ballerina Farm
Anthropologie presents the Ballerina Farm project, an editorial fashion campaign that leans into a rural aesthetic. Set against rolling hills and pastoral landscapes, the imagery explores a tactile connection between heritage-inspired garments and outdoor movement. The series features model Schirin Frosch, with photography by Marie Schmidt and art direction by Morgan Taylor. The aesthetic relies on natural light and warm, earthy tones to frame pieces such as layered lace dresses, textured shearling jackets, and quilted outerwear. Hair styling by Mari Ohashi and makeup by Ciara O'Shea complement the serene, candid portraits. Utilizing techniques like monochrome compositions and a soft-focus treatment reminiscent of analogue film, the project emphasizes a tranquil and rustic atmosphere.
Project Anthropologie · WEDDINGS PARIS 2025
The Weddings Paris 2025 campaign for Anthropologie captures the essence of bridal fashion through an editorial lens. Moving through the iconic streets and bridges of Paris, the project utilizes a blend of monochromatic film aesthetics and warm, sun-drenched natural lighting to document a series of candid, intimate moments between models Dave Lilja and Melie Tiacoh. Photographer Dudi Hasson emphasizes movement and texture, shifting between the sharp contrast of black-and-white analogue photography and the soft, golden glow of twilight portraiture. The styling, supported by hair stylist Mari Ohashi, frames the collection against classic Parisian architecture and vintage vehicles, focusing on refined tailoring and voluminous bridal silhouettes.
Project Anthropologie · Summer 2024 wedding
Anthropologie’s Summer 2024 wedding campaign captures a romantic, coastal aesthetic through a series of fashion editorial images. Photographed by Josh Olins, the imagery leans into natural light to highlight the seasonal collection, ranging from flowing white gowns and satin halter dresses to vibrant, patterned midi dresses. The campaign utilizes a mix of monochrome and saturated palettes to define the mood across varied outdoor settings. The project features model Amy Sarr in a variety of marina and Mediterranean-inspired environments, utilizing techniques such as hard light and golden hour photography to enhance garment textures. With hair styling by Mari Ohashi and makeup by Janeen Witherspoon, the work balances architectural elements with fluid, movement-focused compositions.
Project Anthropologie · Linen
Anthropologie presents 'Linen,' a fashion editorial campaign that captures the collection’s natural textures and relaxed silhouettes. The series utilizes a distinct interplay of warm, golden hour light and stark monochrome contrasts to highlight the tactile qualities of the apparel against minimalist architectural and outdoor landscapes. Photographer Marie Schmidt and creative director Morgan Taylor define the aesthetic through deliberate framing, emphasizing serene, sun-drenched environments and organic shadows. Model Nour Rizk anchors the campaign, with styling further supported by hair stylist Vi Sapyyapy. The execution leans into a clean, editorial sensibility, blending sophisticated lifestyle portraiture with high-contrast composition to evoke a tranquil, open-air atmosphere.
Project Anthropologie · Spring 2024
Anthropologie presents its Spring 2024 campaign, captured by photographer Ryan Brabazon. The collection leans into an editorial aesthetic, focusing on relaxed silhouettes and vintage-inspired layering across an outdoor, coastal setting. Featuring model Joanna Halpin, the campaign uses analogue film techniques to create a warm, nostalgic atmosphere. Styled by Ashlee Barrett-Bourmier, the visuals utilise natural light to highlight textures across varied environments, from rocky shorelines to sunlit courtyards.
Project Anthropologie · NEW YORK CITY
Anthropologie’s New York City campaign captures the intersection of urban energy and elevated ready-to-wear fashion. The editorial photography leans into the classic visual language of the city, utilizing natural light and analogue film techniques to frame a series of polished lifestyle vignettes. Across the imagery, models navigate quintessential urban settings—from yellow cabs and subway entrances to historic stone facades—highlighting textures like silk, satin, and bold floral prints. Photographer Ryan Brabazon anchors the production, working under the art direction of Morgan Taylor. The aesthetic is defined by a warm, retro-inspired color palette and a clean, editorial approach to styling. Supporting the visual narrative, Sabrina Szinay provides precise hair styling, including sculptural braided looks, while makeup artist Frank B completes the production with a subtle, refined beauty look.
Project Anthropologie · Anthropologie S/S 25
Anthropologie’s S/S 25 campaign captures a breezy, coastal aesthetic through a series of editorial and lifestyle images. Photographed by Adam Franzino, the project features model Delmi Vieira in a variety of seasonal looks, ranging from vibrant patterned dresses to textured swimwear, all set against the backdrop of natural beach landscapes. The imagery leans into a relaxed, sun-kissed mood, utilizing warm natural light to accentuate the textures of the apparel and the serene environment. Techniques such as analogue film and monochrome processing add depth to the collection, grounding the high street fashion visuals in a tactile, documentary-inspired style.
Project Anthropologie · Anthropologie 2025 Fall Collection
The Anthropologie 2025 Fall Collection campaign brings a countryside aesthetic to high street fashion, focusing on textured layers and heritage-inspired silhouettes. Photographed by Tom Schirmacher, the series leans into an equestrian theme, utilising natural light to capture earthy tones and the tactile qualities of wax coats, plaid dresses, and tweed. Featuring model Rafaella Consentino, the editorial is set against rustic rural backdrops, including weathered barn walls and open fields. The visuals employ a warm, analogue-inspired palette to highlight the collection's layering. The shoot was rounded out by hair styling from Tsuki and makeup artistry by Frank B.
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