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  • ·Anthropologie Fall 2024 Floral Dress Campaign Editorial
ProjectFall 2024 Ad Campaign
Model wearing a sheer floral print off-the-shoulder dress outdoors among trees during the Fall 2024 campaign for Anthropologie.

Fall 2024 Ad Campaign 2024

Associated creatives

Elizabeth Preis
Elizabeth PreisAnthropologie Chief Marketing Officer
Yulia Gorbachenko
Yulia GorbachenkoPhotographer
Taylor Hill
Taylor HillModels
Barbara Palvin
Barbara PalvinModels
and Devyn Garcia
and Devyn GarciaModels
New York City
New York CityLocation

Tags

woman in floral dresswoman in floral print dressfloral dressoff the shoulder dresssheer dresswomanmodel

Description

This portrait from Anthropologie's Fall 2024 ad campaign features a model captured outdoors amidst a park setting with soft natural backlighting filtering through the trees. The subject wears a sheer, off-the-shoulder midi dress adorned with a vibrant red and blue floral print featuring layered translucent fabrics and puffy short sleeves. The composition employs a vertical framing style with natural lighting that creates a gentle lens flare effect around the silhouette. Captured by photographer Yulia Gorbachenko in New York City, the imagery reflects a romantic and lifestyle-oriented aesthetic.

Style

Editorial, Vertical, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color

Cobalt (40%)
Crimson (40%)
Cream (20%)

Background

Park

Context

Advertising Campaign