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BrandAnthropologie
ProjectFall 2024 Ad Campaign
Smiling woman wearing a floral long-sleeve midi dress holding produce at an outdoor market stall.

Anthropologie Fall 2024 Ad Campaign 2024

Associated creatives

Elizabeth Preis
Elizabeth PreisAnthropologie Chief Marketing Officer
Yulia Gorbachenko
Yulia GorbachenkoPhotographer
Taylor Hill
Taylor HillModels
Barbara Palvin
Barbara PalvinModels
and Devyn Garcia
and Devyn GarciaModels
New York City
New York CityLocation

Tags

woman in floral dresswoman holding producefloral dresslong sleeve midi dresswoman at market

Description

Captured for the Anthropologie Fall 2024 ad campaign by photographer Yulia Gorbachenko, this image features a smiling woman standing at an outdoor market stall. She wears a long-sleeve midi dress featuring a vibrant blue, pink, and white floral print, accessorized with hoop earrings. In her hands, she holds bags of fresh cherries while posing near a display of packaged produce and a scale. The natural lighting highlights the candid, lifestyle atmosphere of the outdoor setting, with shoppers visible in the background.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Cobalt (50%)
Crimson (30%)
Pure White (20%)

Background

Market

Context

Advertising Campaign