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  • ·Alaïa Summer 2025 Archetypes Campaign Editorial
BrandAlaïa
Project"Archetypes" Summer 2025 Ad Campaign
Anok Yai reclining on a stone poolside by turquoise water for the Alaïa Summer 2025 campaign photographed by Tyrone Lebon

Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
Anok Yai and Binx Walton
Anok Yai and Binx WaltonModels

Tags

anok yaianok yai recliningwoman reclining poolsidewoman on stone ledgealaia campaign model

Description

Anok Yai reclines on a weathered stone ledge beside vibrant turquoise water in this image from the Alaïa Summer 2025 "Archetypes" ad campaign. Photographed from an overhead angle by Tyrone Lebon, the composition captures the model resting on natural stonework framed by clear water and lush greenery. Bold black typography bearing the Alaïa brand name and PARIS anchors the top of the white framing. The natural lighting highlights the textures of the stone and water, conveying an editorial luxury aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light, Drone footage

Industries

Luxury Fashion Houses

Background

Sandy Beach

Context

Advertising Campaign