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  • ·Alaia Archetypes Summer 2025 Campaign by Tyrone Lebon
BrandAlaïa
Project"Archetypes" Summer 2025 Ad Campaign
Model relaxing in a curved metal lounge chair by a swimming pool wearing snakeskin heels for an Alaia campaign.

Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
Anok Yai and Binx Walton
Anok Yai and Binx WaltonModels

Tags

model in lounge chairwoman in lounge chairlounge chairsnakeskin heelshigh heels

Description

This image is part of the "Archetypes" Summer 2025 ad campaign for Alaïa, captured by photographer Tyrone Lebon. The composition features a model seated in a modern curved metal lounge chair with a canopy, positioned poolside against a sunlit stone courtyard and bright blue water. The model wears dark swimwear and high-heeled snakeskin pumps. Natural daylight illuminates the outdoor scene, highlighting the textures of the stone terrace and the sleek frame of the chair. Large black typography displaying the brand name appears in the foreground.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Nude / Sand (50%)

Background

Outdoor Pool

Context

Advertising Campaign