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  • ·Alaïa Summer 2025 Archetypes campaign editorial by Tyrone Lebon
BrandAlaïa
Project"Archetypes" Summer 2025 Ad Campaign
Model Binx Walton in a pink and white off-the-shoulder gingham dress leaning against a stone wall outdoors.

Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
Anok Yai and Binx Walton
Anok Yai and Binx WaltonModels

Tags

binx waltonmodel binx waltonwoman in gingham dressgingham dresspink gingham dressoff the shoulder dress

Description

This vertical fashion campaign image features model Binx Walton posing against a weathered stone wall in an outdoor landscape with rocky terrain and sparse vegetation. She wears a fitted, off-the-shoulder pink and white gingham dress with a folded neckline. Bold black typography reading ALAÏA PARIS is overlaid prominently across the bottom portion of the frame. The photography by Tyrone Lebon captures natural lighting and an editorial atmosphere for the Alaïa Summer 2025 Archetypes campaign.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Blush (70%)
Pure White (30%)

Background

House

Context

Advertising Campaign