Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Description

Anok Yai is featured in the Summer 2025 ad campaign for Alaia, photographed by Tyrone Lebon. The composition presents the model wearing a beige wrap-style crop top with long hanging ties and a dark fitted skirt, leaning against a railing overlooking the sea under an overcast sky. Bold serif typography reading ALAIA PARIS overlays the lower portion of the frame. Natural light illuminates the scene, capturing clean lines and sculptural fashion details against an expansive coastal background.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign