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Brand
Alaïa
Project"Archetypes" Summer 2025 Ad Campaign
Anok Yai wearing a black swimsuit lounging by an outdoor pool for Alaïa Summer 2025 campaign

Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
Anok Yai and Binx Walton
Anok Yai and Binx WaltonModels

Tags

anok yaianok yai modelblack swimsuitwoman in black swimsuitblack woman lounging

Description

This campaign image for the Alaïa Archetypes Summer 2025 collection features model Anok Yai reclining on a dark lounger beside a swimming pool. She wears a black cut-out swimsuit and shades her eyes with her hand under bright natural daylight. Photographed by Tyrone Lebon, the composition captures a relaxed yet sculptural mood with clear water reflections in the background. Bold serif typography displaying the Alaïa brand name anchors the foreground.