Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Description

This campaign image for the Alaïa Archetypes Summer 2025 collection features model Anok Yai reclining on a dark lounger beside a swimming pool. She wears a black cut-out swimsuit and shades her eyes with her hand under bright natural daylight. Photographed by Tyrone Lebon, the composition captures a relaxed yet sculptural mood with clear water reflections in the background. Bold serif typography displaying the Alaïa brand name anchors the foreground.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Outdoor Pool

Context

Advertising Campaign