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  • ·Alaia Summer 2025 Archetypes Campaign Editorial
BrandAlaïa
Project"Archetypes" Summer 2025 Ad Campaign
Model wearing loose trousers leaning against a stone wall overlooking water under a clear sky for an Alaia campaign.

Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
Anok Yai and Binx Walton
Anok Yai and Binx WaltonModels

Tags

model leaning on stone wallwoman wearing loose trousersloose trousersstone wallcoastal background

Description

This image is part of the "Archetypes" Summer 2025 ad campaign for Alaïa, captured by photographer Tyrone Lebon with creative direction by Pieter Mulier. The portrait features model Binx Walton posing outdoors against a low stone wall overlooking a coastal landscape with calm water and distant hills under a bright sky. She wears high-waisted, voluminous loose trousers paired with a minimal silhouette, showcasing relaxed yet sculptural luxury fashion. Bold serif typography reading ALAÏA PARIS spans across the foreground overlaying the composition. The natural outdoor lighting highlights the textured stone surface and the fluid drapery of the garments.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Jet Black (40%)

Background

Sandy Beach

Context

Advertising Campaign