Alaïa "Archetypes" Summer 2025 Ad Campaign 2025

Description

This image is part of the Alaïa 'Archetypes' Summer 2025 ad campaign, photographed by Tyrone Lebon with creative direction by Pieter Mulier. The vertical composition features a model in a white sleeveless dress with a high side slit, standing barefoot in a large terracotta pot containing tall green cacti. Behind her is a rustic stone wall providing a textured, natural backdrop. Bold black typography reading ALAÏA PARIS frames the lower portion of the image, while smaller vertical text details the credits alongside the right margin.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign