Ajax Brand Identity 2025

About

Three vertical digital advertising screens display graphic design work for the Ajax brand identity, featuring dynamic sports imagery including football players celebrating, team uniforms, and close-up action shots of athletic footwear. Created by Smörgåsbord with graphic design, the outdoor posters showcase bold red accent bars, typography, and club crests against dark backgrounds. The physical installation is set within a metallic station or transit shelter structure with a grey concrete ground.