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BrandAjax
ProjectBrand Identity
Three vertical digital billboard posters displaying Ajax brand identity graphics featuring football players and boots.

Ajax Brand Identity 2025

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

ajax brand identity postersajax postersbrand identity postersdigital billboardsadvertising screensgraphic design posters

Description

Three vertical digital advertising screens display graphic design work for the Ajax brand identity, featuring dynamic sports imagery including football players celebrating, team uniforms, and close-up action shots of athletic footwear. Created by Smörgåsbord with graphic design, the outdoor posters showcase bold red accent bars, typography, and club crests against dark backgrounds. The physical installation is set within a metallic station or transit shelter structure with a grey concrete ground.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Soccer

Background

Carpark

Context

Out of Home (OOH)