Ajax Brand Identity 2025

About

This motion graphics video showcases the brand identity for Ajax, designed by Smorgasbord. The animation features bold white typography rotating against a stark solid black background, highlighting the brand name and geometric letterforms. Central graphic elements shift and reconfigure dynamically throughout the sequence, creating an engaging visual rhythm. The high-contrast palette and clean vector execution emphasize modern graphic design principles. The piece serves as a striking example of digital brand expression and animated identity work.