Ajax Brand Identity 2025

About

This video showcases the brand identity project for Ajax, created by Smörgåsbord. The visual sequence highlights graphic design elements, typographic treatments, numbering systems, and football kit applications with clean lines and striking red-and-white colour palettes. It presents structured motion graphics, technical typographic guides, and player jersey displays that emphasize visual consistency and brand heritage. The clean framing and minimalist layouts emphasize professional sports branding and graphic identity systems.