Jean-Yves Lemoigne, Photographer, London

Description

An advertising campaign photograph by Jean-Yves Lemoigne features three male rugby players in matching red jerseys and white shorts crouching in a three-point stance on an indoor artificial turf field. Positioned directly behind the athletes is a large commercial airplane parked inside a vast hangar with metal truss ceilings and industrial lighting. Bold white typography at the top reads ONE TEAM. ONE STANDARD, followed by explanatory body text and a corporate web address. In the lower right corner, the Standard Life Investments logo is displayed alongside partnership text, while branding emblems appear in the lower left. The lighting is diffused and coolly toned, emphasizing the polished athletic gear, knee tape, and textured turf surface.

Style

Vertical, Commercial, Action, Desaturated

Techniques

3D render / CGI

Industries

Investment & Wealth

Event

British and Irish Lions

Color

Background

Warehouse

Context

Advertising Campaign