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BrandAjax
ProjectBrand Identity
Three vertical graphic design posters featuring AFC Ajax football players Edgar Davids, Johan Cruijff, and Sjaak Swart on a red background.

Ajax Brand Identity 2025

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

graphic design postersgraphic designpostersajax brand identitybrand identityajaxfootball playersedgar davidsjohan cruijffsjaak swart

Description

Graphic design brand identity project for Ajax featuring three vertical posters set against a bright red background. Each black poster displays bold white typography with the player names Edgar Davids, Johan Cruijff, and Sjaak Swart, accompanied by historical inset photographs and player statistics. Smörgåsbord created the graphic design for this project, combining typography and sports heritage.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Soccer

Color

Jet Black (60%)
Pure White (40%)

Background

Solid Colour

Context

Advertising Campaign