Logo
  • Home
  • ·Media
  • ·Ajax brand identity graphic design by Smorgasbord
BrandAjax
ProjectBrand Identity
Ajax brand identity showcase displaying six circular crest logos with warrior profiles in different color schemes

Ajax Brand Identity 2025

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

ajax logobrand identitywarrior crestcircular logologo design

Description

This graphic design showcase presents the brand identity for Ajax, created by Smörgåsbord. The image is structured in a six-panel grid featuring circular crest logos depicting a classical warrior profile. Each panel displays different color combinations, tonal palettes, and CMYK or RGB technical specifications displayed in the corners. The clean composition highlights the versatility of the brand mark across varied backgrounds and color ways.

Style

Horizontal, Commercial, Graphic

Techniques

Vector

Context

Advertising Campaign