Ajax Brand Identity 2025

About

This dynamic brand identity video for Ajax features striking monochrome and color sequences of football players in action, seamlessly integrated with bold typographic branding elements and mobile ticket interfaces. Created by Smorgasbord as part of the Brand Identity project, the video presents a sleek aesthetic with high-contrast framing and modern graphic overlays. The composition alternates between close-up emotional reactions of players on the field and clean digital UI screens. Smörgåsbord delivered the graphic design work for this comprehensive visual presentation.