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Brand
Aire
ProjectBrand Identity
An outdoor advertisement poster for Aire displayed on a grey tiled wall beside a metal station bench, featuring a young man holding a product box.

Aire Brand Identity 2020

Associated creatives

OH+CO
OH+COGraphic Design

Tags

advertising posterposterman holding productyoung manproduct box

Description

An advertising poster for the brand Aire is mounted on a grey tiled wall in a public transit station. Beside the vertical display stands a modern metallic bench with sloped seating. The poster features a young Black man wearing a white t-shirt while holding a small rectangular product box near his face. Large white text on the poster reads a better way to deal with every day. The composition captures the urban OOH placement of the campaign graphics created by OH+CO.