Aire Brand Identity 2020

Description

An advertising poster for the brand Aire is mounted on a grey tiled wall in a public transit station. Beside the vertical display stands a modern metallic bench with sloped seating. The poster features a young Black man wearing a white t-shirt while holding a small rectangular product box near his face. Large white text on the poster reads a better way to deal with every day. The composition captures the urban OOH placement of the campaign graphics created by OH+CO.

Style

Horizontal, Commercial, Clean

Industries

Skincare

Color

Background

Concrete Texture

Context

Out of Home (OOH)