Aire Brand Identity 2020

Description

An outdoor advertising campaign for Aire is displayed across three large billboards mounted on a weathered grey concrete wall above a concrete sidewalk. The left billboard features a man holding a small product package, wearing a white t-shirt and earrings. The center billboard showcases the minimalist brand logo and website URL against a neutral cream background. The right billboard presents a woman with curly hair holding a pale green product box. The entire display is captured in daylight with natural illumination highlighting the texture of the surrounding industrial concrete surface.