Aire Brand Identity 2020

Description

An outdoor advertising campaign for Aire is displayed across three large billboards mounted on a weathered grey concrete wall above a concrete sidewalk. The left billboard features a man holding a small product package, wearing a white t-shirt and earrings. The center billboard showcases the minimalist brand logo and website URL against a neutral cream background. The right billboard presents a woman with curly hair holding a pale green product box. The entire display is captured in daylight with natural illumination highlighting the texture of the surrounding industrial concrete surface.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Skincare

Color

Background

Street

Context

Out of Home (OOH)