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BrandAire
ProjectBrand Identity
Posters pasted on an urban brick wall showcasing the brand identity for Aire featuring minimalist typography and product photography.

Aire Brand Identity 2020

Associated creatives

OH+CO
OH+COGraphic Design

Tags

Aire brand identity postersAire brand identityAire postersbrand identitypromotional postersurban postersbrick wall posters

Description

An outdoor urban paste-up features a grid of promotional posters displaying the brand identity for Aire against a weathered yellow brick wall. The posters incorporate minimalist typography and lifestyle product photography showing individuals interacting with packaging and skincare items. The composition combines commercial design with raw city textures, captured under natural daylight.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography, Natural light

Industries

Skincare

Color

Pure White (50%)
Jet Black (30%)
Sage (20%)

Background

Street

Context

Out of Home (OOH)