Logo
Posters pasted on an urban brick wall showcasing the brand identity for Aire featuring minimalist typography and product photography.
Woman with curly brown hair holding a dark dropper bottle and a pale green product box against a grey seamless background
A hand holding a small white product box with minimalist black typography against a grey background.
Hand holding a cardboard shipping box with a white label featuring the brand name aire against a warm beige background.
An outdoor advertisement poster for Aire displayed on a grey tiled wall beside a metal station bench, featuring a young man holding a product box.
Pink Aire CBD oil product box standing upright on a textured grey concrete block with a slanted block beside it.
Person holding a dropper bottle coming out of a light green box with Aire branding against a plain background
Amber glass dropper bottle and white rectangular product box with minimal branding positioned against grey concrete blocks
Three mobile phone mockups displaying e-commerce app screens for brand Aire against a neutral white background.
Product boxes for Aire arranged on stacked grey concrete blocks on a stone surface
Three outdoor advertising billboards featuring brand identity for Aire mounted on a weathered grey concrete wall
Open cardboard shipping box containing three rectangular product cartons in white peach and green for Aire brand identity
Posters pasted on an urban brick wall showcasing the brand identity for Aire featuring minimalist typography and product photography.
Woman with curly brown hair holding a dark dropper bottle and a pale green product box against a grey seamless background
A hand holding a small white product box with minimalist black typography against a grey background.

Aire Brand Identity 2020

About

The brand identity project for Aire manifests a sophisticated intersection between clinical minimalism and approachable lifestyle branding, carefully curated to elevate the wellness experience through design. Executed with a keen focus on typography and intentional materiality, the visual system relies on a restrained palette of muted pastels and warm, neutral tones that feel both organic and contemporary. Through the lens of commercial lifestyle photography, the brand leans into a language of soft light and natural textures, positioning its skincare products against the raw, porous surfaces of concrete blocks to create a striking tension between industrial edge and refined elegance. The typography, characterized by a clean sans-serif typeface, maintains a consistent, professional presence across all touchpoints, from the tactile finish of the primary product packaging to the broader layout of mobile interface screens. Graphic design agency OH+CO successfully anchors the project in a cohesive aesthetic that feels both deliberate and versatile, allowing the brand to translate seamlessly from transit-station billboard installations to digital membership portals. By utilizing live-action techniques and a balanced, uncluttered composition, the project effectively communicates the brand ethos through a series of intentional visual moments, reinforcing a modern identity that prioritizes clarity, structural harmony, and a tactile, human-centric approach to consumer goods within the wellness space.

Brand

Aire

Credits

OH+CO
Graphic Design

Industries

Skincare

Styles

HorizontalCommercialMinimalistClean
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