Call of Duty: #CODNATION
Brand
Date
Sep 2019
Description
Call of Duty delivers a high-intensity commercial for #CODNATION, a project that highlights the immersive community experience of the franchise. The production balances dramatic cinematic sequences of tactical operators with rapid-fire gameplay footage and candid reactions from streamers. Developed by agency 72andSunny LA with production handled by Hecho Studios, the spot creates a hybrid visual experience. It blends 3D render and CGI elements with live-action techniques to bridge the gap between in-game tactical environments and the personal atmosphere of home gaming setups.
Style
Horizontal, Action, Cinematic
Techniques
3D render / CGI
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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