Call of Duty
The Guild - Case Study
Brand
ProjectThe Guild - Case Study
Date
Jun 2026
Description
Call of Duty explores the intersection of real-world innovation and science fiction in this case study for The Guild. The project leans into high-end cinematic production, integrating live-action techniques with complex VFX to highlight an array of autonomous technology, including quadruped robots and aerial drones. Developed by the team at 72andSunny LA, the film oscillates between archival news footage and stylized studio sequences. The aesthetic is defined by a clean, monochrome color palette, utilizing stark lighting to frame the central humanoid robotic exosuit against metallic and industrial backdrops.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Video Games
Color
Jet Black
Pure White
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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