Call of Duty: Activision Blizzard Trailer
Brand
Date
Jan 2023
Description
Call of Duty delivers a cinematic video trailer, produced in collaboration with agency 72andSunny LA. The spot pivots away from traditional combat sequences to focus on a tense, atmospheric narrative set within the confines of an office elevator. The execution relies on live-action techniques to build suspense as characters interact with mobile devices, underscored by a rhythmic sound design from Mophonics. The piece leans into muted colour grading and natural interior lighting to maintain a grounded, corporate aesthetic throughout the trailer.
Style
Horizontal, Cinematic
Industries
Color
Navy
Medium Grey
Pure White
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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