Call of Duty: Modern Warfare 3 Makarov Returns
Brand
Date
Aug 2023
Description
Call of Duty debuts the return of Makarov for the Modern Warfare 3 promotional campaign. This cinematic gaming project utilizes live-action technique to establish an atmospheric, dark prison setting. The spot focuses on a gritty sequence featuring a man emerging from shadow-filled corridors, framed by armed guards. Moody color grading and low-key lighting reinforce the tension of the narrative. Production was spearheaded by 72andSunny LA in partnership with PRETTYBIRD US, with post-production and VFX support from Company 3 LA and The Mill US, and sound design by LIME.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Color
Jet Black
Background
Paper Texture
Context
Advertising Campaign, Brand Film / Corporate Video
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