Call of Duty: Squad Up

Nov 2022

Call of Duty delivers a high-energy campaign with the 'Squad Up' promotional video. Featuring artist Lil Baby, the piece moves from the confined atmosphere of a dim hangar into expansive exterior airfield sequences. The edit balances performance footage with tactical motifs, including revving motorcycles and gritty gear. With production by PRETTYBIRD US and sound design by SOUTH music, the project leans into cinematic live-action techniques and action-oriented framing to bridge the gap between music and gaming.

Horizontal, Action, Cinematic

Garage

Music Video