Nike
Anthem
Brand
ProjectAnthem
Date
Feb 2026
Description
Nike’s Anthem campaign traces a cinematic narrative of generational sports fandom, connecting the tension of historic tournament moments to contemporary match-day excitement. The film centers on the shared experience of a penalty shootout, bridging the gap between archival footage of the 1999 tournament and present-day living room viewing. Directed through a lens of live-action technique, the project utilizes archival sports footage to establish a nostalgic atmosphere. The execution relies on dynamic editing to capture the emotional trajectory of the protagonists, contrasted against vibrant interior lighting.
Style
Horizontal, Action, Cinematic, Nostalgic
Industries
Soccer
Event
FIFA World Cup
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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