Nike
Anthem
Brand
ProjectAnthem
Date
Feb 2026
Description
Nike’s Anthem campaign frames a multi-generational narrative centered on the anticipation of a high-stakes soccer penalty shootout. The project shifts from a 1999 living room setting featuring archival sports footage to a contemporary perspective, capturing the enduring emotional impact of tournament play. The film utilizes a cinematic, live-action technique to bridge two eras, supported by dynamic editing and vibrant interior lighting. Sound design and composition for the piece were provided by Storefront Music.
Style
Horizontal, Action, Cinematic, Nostalgic
Industries
Soccer
Event
FIFA World Cup
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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