Adidas: Backyard Legends
Brand
Date
May 2026
Description
Adidas brings together Bad Bunny and Lionel Messi in Backyard Legends, a short-form vertical film that highlights the spontaneity of street football. Directed by Mark Molloy, the project leans into documentary-style storytelling to capture athletic talent within an urban environment. With cinematography by Harry Wheeler, the production utilizes natural light and live-action techniques to maintain a candid, clean aesthetic. The film focuses on the kinetic energy of the game, framing the interplay between the two featured figures against the backdrop of an apartment-bound concrete pitch.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Soccer
Color
Jet Black
Pure White
Navy
Background
Public Square
Context
Advertising Campaign, Brand Film / Corporate Video
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