Marc Jacobs
Marc Jacobs' avant-garde ready-to-wear, iconic accessories and high-impact campaigns
Featured Marc Jacobs projects
This week's top Marc Jacobs projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Marc Jacobs · Marc Jacobs Beauty Re-Launch
Marc Jacobs marks the return of its beauty line with a high-energy campaign video focused on vibrant cosmetics. The project highlights bold makeup applications, ranging from saturated lip pigments to intricate eye detailing, presented against a stark, neutral grey backdrop. The commercial, produced with live-action techniques, maintains a polished aesthetic through careful post-production. Studio RM handled the finishing, contributing to the crisp lighting and saturated color palette that define the brand's relaunch visuals.
Project Marc Jacobs · Spring 2026 Ad Campaign
The Marc Jacobs Spring 2026 advertising campaign highlights the collection's focus on structured leather goods and layered ready-to-wear apparel. Photographed by Marili Andre with art direction by Lina Kutsovskaya, the campaign features a series of studio-based images that lean into a minimalist, modular aesthetic, utilising pale yellow seating blocks and neutral grey backdrops. Styling by Spencer Singer integrates textures including sheer lace, knitwear, and shearling, while maintaining a consistent focus on the season's leather handbags detailed with oversized gold-tone hardware. The campaign utilizes a range of lighting techniques, alternating between soft, radiant highlights and directional hard lighting, to emphasize the metallic finishes and clean silhouettes of the featured accessories.
Project Marc Jacobs · Marc Jacobs x A.P.C.
The Marc Jacobs x A.P.C. collaborative campaign presents a series of portraits captured by photographer Nick Newbold. The project balances structured fashion design from Jean Touitou and Marc Jacobs with candid, high-energy visuals that lean into a relaxed, outdoor aesthetic. Featuring styling by Alastair McKimm, the imagery utilizes natural light to highlight a warm earth-tone palette and casual silhouettes. Cast by Anita Bitton and Calvin Wilson, the campaign includes model Maya Stepper and focuses on tactile details like contrast collars, denim, and embossed leather accessories, maintaining a playful and editorial sensibility.
Project Marc Jacobs · Summer 2026 Campaign
The Marc Jacobs Summer 2026 campaign leans into a sophisticated, minimalist aesthetic that anchors the label’s latest luxury fashion collection within a controlled, studio-driven environment. Captured by photographer Marili Andre, the imagery utilizes a deliberate interplay of geometric forms and muted color palettes, set against stark grey walls and vibrant yellow platforms. This editorial approach prioritizes the tactile qualities of the season’s leather goods, using varied fabric textures and soft, even lighting to frame the accessories as the undeniable protagonists. With styling by Spencer Shirakawa, the campaign strikes a balance between commercial polish and avant-garde composition, often employing a tight depth of field to draw the viewer into the intimate details of gold-tone hardware and structured tailoring. The influence of an expert creative team is evident throughout the series, from the precise, clean lines of the silhouettes to the vibrant, high-fashion makeup looks by Aaron de Mey and hair styling by Akki Shirakawa. By blending lifestyle portraits with deliberate studio strobe lighting and natural light, the campaign successfully elevates the everyday accessory into a high-concept fashion statement. The models, including Enya Davis and Matilde Lucidi, embody a contained yet assertive energy, reinforcing the brand's identity while showcasing the collection's versatile layering and bold, saturated hues. Ultimately, this project serves as a masterclass in modern fashion photography, demonstrating how minimalist staging can amplify the presence of iconic luxury design.
Project Marc Jacobs · "The Scene" Pre-Fall Ad Campaign
The latest campaign for Marc Jacobs, titled The Scene, marks a compelling intersection of street-smart grit and high-fashion polish, effectively bridging the gap between urban reality and the house's storied luxury identity. Under the creative direction of Lina Kutsovskaya and Said Differently, the project leans into a multifaceted visual language that shifts seamlessly from cinematic lifestyle vignettes to stark, gallery-style portraiture. By utilizing a diverse cast that includes Rachel Sennott, Francesca Scorsese, and Sandra Bernhard, the campaign infuses a performative edge into its editorial storytelling. The imagery deftly contrasts the tactile complexity of pale blue textured jackets and vibrant purple leather opera gloves against the brutalist backdrop of city streets and the minimalist precision of a neutral studio environment. Throughout the series, the project employs a blend of natural light to ground the subjects in authentic, recognizable locales, while studio strobe setups sharpen the focus on the collection's signature accessories, particularly the structured handbags with their distinctive gold metallic clasps. The result is a cohesive, modern commercial statement that balances playful, expressive movement with the rigor of luxury fashion houses. By weaving together lace-trimmed skirts, sheer floral details, and bold, metallic accents, the work captures a distinct energy that feels both elevated and accessible, reinforcing the brand's ability to dominate the contemporary fashion narrative with sophisticated, trend-forward imagery.
Marc Jacobs · Daisy Wild
Marc Jacobs brings the Daisy Wild fragrance to life with an expansive outdoor installation, transforming a public square into an immersive, floral-focused landscape. The campaign leans into the scent's botanical origins by integrating large-scale chamomile motifs alongside a monumental replica of the Daisy Wild Eau So Intense bottle. Captured in natural light, the project focuses on the interaction between public space and brand experience. Creative direction and agency oversight for the installation were managed by Backlash, emphasizing a clean, warm aesthetic throughout the promotional documentation.
Project Marc Jacobs · Resort 2025 Ad Campaign
The Marc Jacobs Resort 2025 campaign masterfully bridges the gap between high-end luxury fashion houses and the irreverent, youthful spirit that defines the brand. By embracing a mix of editorial portraiture and commercial lifestyle photography, the campaign leans into a playful aesthetic that prioritizes texture and bold color play over traditional catalogue rigidity. The visuals, characterized by direct flash and high-contrast studio strobe lighting, bring an immediate, tactile quality to the collection. Whether the subjects are lounging in trolley cars overflowing with foam or leaning against vibrant, saturated backdrops, the styling remains anchored in a refined, cozy sensibility. Clare Byrne’s precise styling highlights the juxtaposition of complex argyle knits, rich suede textures, and metallic hardware, while the nuanced beauty work from Janessa Paré and the sharp manicures by Lauren Michelle Pires reinforce the campaign's polished finish. Yasmina Kurunis’s contribution as a set designer is evident in the choice of embossed floral wallpapers and unexpected props, which elevate the imagery beyond standard lookbook territory. Through the collaborative lens of models Iris Law, Dara Allen, and Stevie Sims, the project channels a raw, unfiltered energy that feels both classic and distinctly current. This campaign serves as a vivid reminder that even in the luxury sector, fashion storytelling remains at its most compelling when it dares to be unconventional and undeniably human.
Marc Jacobs · Eyewear 2023
This Marc Jacobs campaign for their 2023 eyewear collection centers on a series of moody, atmospheric vignettes. The film utilizes a distinct live-action technique to capture the collection, focusing on texture and silhouette through tight, cinematic framing. The commercial imagery leans into high-contrast visuals, placing the subject against a darkened environment as rain falls. This production was led by Partner Films Paris, framing the eyewear through a focused, minimalist lens.
Marc Jacobs · Resort 2023
Marc Jacobs’ Resort 2023 fashion film leans into a moody studio atmosphere, focusing on the tactile details of the collection. The piece highlights the interplay between accessory textures and garment silhouettes, ranging from close-ups of leather goods to shots of the model in a studio mirror. Production for the campaign was handled by Partner Films Paris. The work employs a cinematic live-action technique to present the seasonal range with an editorial perspective.
Marc Jacobs · Resort 2022 Campaign
The Marc Jacobs Resort 2022 campaign film presents a curated look at the season’s designer fashion collection. The work focuses on the tactile nature of puffer jackets, knitwear, and structured handbags through a series of rhythmic, live-action sequences. Captured against a clean white backdrop, the project utilizes sharp, high-contrast lighting to accentuate the silhouettes of the apparel. Production was handled by Partner Films Paris, bringing a focus to the fluid movement and textural details of the accessories and ready-to-wear pieces.
Marc Jacobs · Eyewear 2023
Marc Jacobs presents the Eyewear 2023 collection, a commercial film capturing the latest frames through a series of dynamic close-ups and motion sequences. Set against a deep red backdrop, the visuals feature models styled in dark outerwear, with rain effects creating a layered, moody atmosphere that highlights the precision of the eyewear design. Produced by Partner Films New York, the campaign utilizes slow motion techniques and polished lighting to accentuate the textures of the pieces. The film emphasizes a sleek aesthetic, focusing on the interplay between water droplets, light, and the sharp silhouettes of the collection.
Marc Jacobs · Eyewear 2023
Marc Jacobs presents the Eyewear 2023 campaign, a commercial project showcasing the season's statement sunglasses through a series of rhythmic, high-contrast vignettes. Produced by Partner Films London, the production leans into a moody, cinematic aesthetic characterized by tight facial crops and deliberate movement. Set against a deep red backdrop, the film utilizes water spray effects to emphasize texture across leather outerwear and skin. The work prioritizes product presentation, employing low-key lighting and slow motion to elevate the focus on accessory details throughout the live-action sequences.
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