Marc Jacobs

Aug 2026

The Marc Jacobs Spring 2026 advertising campaign highlights a collection of ready-to-wear apparel and structured leather accessories. Captured in a minimalist studio setting, the series features models styled in layered textures, including sheer floral camisoles, houndstooth tailoring, and shearling-trimmed outerwear. The campaign leans into a clean, commercial aesthetic characterized by the use of soft light and defined flash photography. Photographer Marili Andre directs the visual narrative, focusing on the interplay between the collection’s pastel-toned garments and the heavy gold hardware found on the featured shoulder bags. The art direction, led by Lina Kutsovskaya and Marc Jacobs, utilizes neutral grey backgrounds and modular pale yellow seating to maintain a consistent, uncluttered environment. Styling by Spencer Singer ties the ensembles together with details like black tights and layered collars, ensuring the focus remains on the structural form of the accessories.

Horizontal, Commercial, Clean

Soft Light

Luxury Fashion Houses

Grey Seamless

Advertising Campaign