Marc Jacobs brings the Daisy Wild fragrance to life with an expansive outdoor installation, transforming a public square into an immersive, floral-focused landscape. The campaign leans into the scent's botanical origins by integrating large-scale chamomile motifs alongside a monumental replica of the Daisy Wild Eau So Intense bottle.
Captured in natural light, the project focuses on the interaction between public space and brand experience. Creative direction and agency oversight for the installation were managed by Backlash, emphasizing a clean, warm aesthetic throughout the promotional documentation.
