Marc Jacobs: Daisy Wild
Brand
Date
Jan 2026
Description
Marc Jacobs brings the Daisy Wild fragrance to life with an expansive outdoor installation, transforming a public square into an immersive, floral-focused landscape. The campaign leans into the scent's botanical origins by integrating large-scale chamomile motifs alongside a monumental replica of the Daisy Wild Eau So Intense bottle. Captured in natural light, the project focuses on the interaction between public space and brand experience. Creative direction and agency oversight for the installation were managed by Backlash, emphasizing a clean, warm aesthetic throughout the promotional documentation.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Forest Green
Golden Yellow
Background
Public Square
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.