Marc Jacobs
Daisy Wild
Brand
ProjectDaisy Wild
Date
Jan 2026
Description
Marc Jacobs brings the Daisy Wild fragrance to the public square with an immersive installation that highlights the scent's botanical inspiration. The campaign centers on a large-scale floral environment featuring expansive garden displays and an oversized replica of the perfume bottle. Captured in natural light, the project utilizes warm, clean imagery to draw a direct line between the natural world and the product architecture. Backlash served as the agency for this promotional installation, focusing on audience interaction within the outdoor space.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fragrance
Color
Pure White
Forest Green
Golden Yellow
Background
Public Square
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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