VanMoof

VanMoof · UFO

VanMoof’s UFO campaign for its electric bicycle line channels a surrealist aesthetic, positioning the product within a mysterious, high-contrast nocturnal setting. The narrative centers on a grazing cow in a grassy field before centering on a bike illuminated by a vertical spotlight, leaning into a cinematic and desaturated visual style. The project incorporates live-action technique and cool lighting palettes to build an otherworldly atmosphere. Production was led by Max Cooper with post-production and VFX provided by William McVay.

VanMoof · Tumbleweed

VanMoof’s Tumbleweed project presents the electric bicycle within a stark, isolated desert landscape. The film leans into a cinematic aesthetic, utilizing an expansive, dry terrain to frame the product against muted, overcast skies. Technically driven by analogue film techniques and live-action cinematography, the production maintains a desaturated color palette that underscores the environment. The project was supported by production service from Max Cooper, with post-production and visual effects handled by William McVay.

VanMoof · Plastic Bag

VanMoof introduces Plastic Bag, a commercial film that highlights the brand’s electric bicycle range through a cinematic lens. Set against the backdrop of an urban rooftop carpark at dusk, the film utilizes soft natural light to frame the bike’s presence in a quiet, industrial environment. The narrative leans into a live-action technique, focusing on the intersection of the product and its surroundings as evening sets in. Directed by William McVay, the production features a production service by Max Cooper. The project captures the bicycle through a calm, observational approach, emphasizing texture and mood within a contemporary automotive context.

VanMoof · Ride Like No Other

VanMoof · Ride like no other